We are excited and honored to debut Grace + Ivory’s 2026 campaign: Romance, Reimagined.
Grace + Ivory’s rotating collection of made-to-measure wedding dresses melds timeless fantasy with nods to history. To tell the story of our dresses, of our bride, we needed the perfect venue—and we found it in a 1920s-era private home on the North Shore designed by the legendary architect David Adler, still rife with original details.
The location reflected our craftsmanship: Our dresses are made by people, and feature hand-placed lace, luxurious fabrics, and beaded detailing.
They’re designed for the bride who writes her own story, honoring the past while creating a legacy that’s entirely her own.
This is what she wears: A modern heirloom. A love letter, written in lace.
A Grace + Ivory gown.
We partnered with a stellar team of collaborators from both within and outside the wedding industry, who glammed, styled, and shot our Grace + Ivory bride to align with our old-soul vision, and pegged Chicago content creator and real bride-to-be Kara Williams to model the dresses.
Special thanks to:
Photographer Joy Lane
Videographer Archive of Feeling
Producer Elle Cashin
Model Kara Williams
Makeup Bianca Sansosti Artistry
Hair Gabrielle Post
Styling Teak & Ivory Bridal
Content Unveil the Day
Jewelry Plum Diamonds, Jennifer Behr
Accessories Aveil, Jaxie Bridal, Michal Studios
Follow along on Instagram as we unveil more from this epic shoot, including insight into the process, details about each dress (a few of which are brand new releases!), and more.
all photos by Joy Lane
This editorial campaign was so inspiring to be part of! It’s not often that you get to work with an amazing vendor team that not only understands the vision, but also LOVES the DESIGNER and the BRAND! I can’t say enough about how much I adore Grace + Ivory! When every person who walks in is welcomed. Every gown is designed in-house and I just love that. This 2026 campaign of gowns is exactly what brides want. SO SO HAPPY FOR EVERYONE INVOLVED!! Go shop at Grace + Ivory!!!