After the engagement excitement settles down and the planning begins, one of the most taxing parts of planning a wedding is figuring out (and sticking to) the budget. From venue costs, to per plate expenses, to every flower and photo…wedding costs add up quick. And most of us, have no idea what a wedding should even cost until after it’s all said and done.
Since wedding dresses can take up to a year to make, it’s often one of the first big purchases you’ll make. With all the timeline pressures and endless gowns to choose from, how does a bride set and shop within their wedding dress budget?
The Average
In 2024, the average wedding dress cost typically fell between $1,500 – $2,500. And according to The Knot, the average cost of a wedding dress is hovering around $2,000 for 2025 brides so far. This accounted for primarily off-the-rack and made-to-order styles in traditional sample sizing. With full custom gowns be a small percentage, 10%, typically costing beyond the average given additional costs associated with creating a one-of-a-kind gown from scratch.
(Did you know Grace + Ivory offers full custom design starting at $2,500? You can book a virtual consultation with our designers here)
Generally, about 6-10% of the overall budget is slotted to the couples’ wedding attire. This includes any wedding dresses/suits, shoes, accessories, and jewelry. For perspective, the average cost of a wedding in 2025 is coming in at $36,000. This is up from years past, averaging around a $3,000 increase each year. With some cities, like Chicago (where we’re based!) averaging around $54,000.
DeVae Photography: Grace + Ivory’s Arabella gown and tulle floral neck scarf.
For the dress, some brides allocated more or less of the overall budget to their wedding dress. This depended on if they wanted to budget for additional dresses (we love a look change!) or buy something more custom. While 4% of brides (surveyed from 14,000 couples from Weddings.com) bought a wedding dress secondhand!
Setting Your Wedding Dress Budget
Even though $2,000 is the current average, it’s important to look at your individual budget and decide what you feel comfortable spending. Prioritizing what means the most to you, and what you can choose to save on, is an important conversation to have with your fiancée before the payments start rolling in. Every bride is different and what you want to set as your wedding dress budget is a personal decision. You may have your eye on a specific designer and want to splurge on your once-in-a-lifetime look or you may decide to hit up a sample sale and save.
(Book Grace + Ivory’s Sample Sale For a Limited Time Now!)
Hana Ann Photo: Grace + Ivory’s Chloe Dress
If someone has offered to pay for your gown as a wedding day gift, setting a budget with them before shopping will keep you out of any uncomfortable situations in the bridal shop…even if they say “whatever you want!”. As the range you are shopping in may affect bridal shops/designers you want to book appointments with. Not everyone shop or designer carries the full range of price points.
If you don’t want to worry, or maybe you have more expensive taste, you could always offer for that person to buy your veil or wedding day shoes to still be apart of your wedding day in a special way.
Additional Wedding Dress Costs
When setting your wedding dress budget, a lot of brides do not factor in alteration costs. Mainly because we don’t get things altered often and are not familiar with the costs. A hem on that chiffon bridesmaid dress you wore last summer will not cost the same as the scalloped lace hem on a wedding dress. Wedding dresses are often made of higher quality fabrics with intricate beading and laces, so they take longer to fit. The silhouettes are also more specific to fit, and require more skill to alter. Even with made-to-measure dresses, which is different than a fully bespoke custom experience, you’ll still need to plan on a final adjustment to get that perfect fit once the dress is on your body.
To avoid the sticker shock, adding alterations costs to your wedding dress budget will help you plan ahead. It’s important to research what brides typically pay for alterations in your area (or ask friends or family!) as it can vastly vary. Don’t be afraid to call a few seamstresses near you and ask what to expect. We’ve heard of brides paying as low as $350, as high as $2,000, with most spending somewhere in the middle. It can even vary from city and city.
Even if the sample size fits near perfect, you’ll still need to factor in the cost of a bustle if your wedding dress has a train. You won’t want to be stepped on all night long, especially if you plan to hot the dance floor!
Shopping Within Your Budget
After setting a wedding dress budget, sticking to it can be hard once you’re in the shop. This is especially true when you may have no idea what you’re trying on and how much it costs. A bridal consultant will usually ask your budget, don’t be afraid to give them a firm number or veer slightly lower than what you’re willing to spend since they may still pull styles slightly over.
Photography by Sandra Armenteros: Grace + Ivory’s Toni Gown with Tessa Cathedral Veil (left) and Tessa Fingertip Veil (right).
Research before stepping into any bridal shops of where their gowns start and end at. Not all bridal shops carry styles or designers in every price range with some shops branded more high-end and luxury.
It can be hard to find shops and designers with transparent pricing as their gowns typically vary in price by boutique. Which is often why you’ll need to call ahead and further discuss pricing of each gown towards the end of the appointment.
If you don’t love the idea of a pricing guessing game, Instead: look for designers that are price transparent online. At Grace + Ivory, each dress in our collection is listed on our website with the price. So you can make an informed decision about the styles you love and what you are willing to spend.
Quality For Money
Like most brides, you probably want a wedding dress that looks and feels great but doesn’t cost a down payment on a condo. And if you’ve been shopping for your dress already, you’ve probably seen and felt some fabrics that did not live up to your standards. Or maybe you felt like the price of a specific dress, for what it was, did not add up.
Intud Photography: Grace + Ivory’s Ida Dress (left) and Suni Little White Dress (right).
When you shop at traditional bridal shops, there’s a certain level of markup on the gowns you are trying. Bridal shops work with a variety of designers/production teams and all parties need to make money off your dress purchase to, plainly put, stay in business!
At Grace + Ivory, we work directly with our production teams and directly with our brides. This means we’re able to cut out the middleman and cut down on the markup. So you can get a high-quality gown under our $3,500 that would otherwise sell for thousands more elsewhere. There’s been a push transparency in the bridal industry and we hope brands continue to follow our lead so you can find the dress you’ve been envisioning at a price that doesn’t make your stomach churn!
Wedding Dresses Within The Average
If you’re like the brides from the Knot 2025 study, and feel most comfortable spending around $2,000…we have a few great options to start with!
Coming in just under the average at $1,495, the Tabitha dress is a great option for a bride that values high-quality fabrics and timeless designs. This beautiful gown is made from a luxe Italian crepe and can be styled a variety of ways to fit your bridal style.
Nicolette Nunez Photography
If romantic off-the-shoulder is more your style, our Vita dress comes in just under the average at $1,995. This silk-satin sheath style is a beautiful combination of classy and sexy. With buttons down the back and plenty of corset-like structure, this is a gown that will stun in photos and on the dance-floor!
At $1,895, The Tessa dress could rival any gown far above the average! With a soft cotton-lace atop a high-quality illusion netting (you can’t even see it!) this wedding dress does not lack beauty or details. Two words…button back!
Shop the rest of the Grace + Ivory collection here.
Fantastic read! This article offers practical and insightful tips for brides navigating the often overwhelming world of wedding dress shopping. Emphasizing the importance of budgeting, including alteration costs, and being mindful of quality versus price, it’s a must-read for anyone wanting to make an informed decision without compromising their dream look. Love the focus on transparency and cutting down on unnecessary markups. Super helpful for brides-to-be!